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Navigating
Change: Challenges and Opportunities
Over the next five years, the quality
that will have the greatest, longest-lasting impact on the IEEE will
be our ability to navigate change: our ability to turn challenges into
opportunities. This will determine our responsiveness to the changing
needs of our members and to the changing needs of the profession. My
vision is to ensure action in five areas:
- Support for engineers
throughout their careers: Current estimates put the half-life
of engineering knowledge – the time interval in which half
of what an engineer knows becomes obsolete – at between 2.5
and 7.5 years. Just as IEEE is the preferred source for highest quality
technical
information, it should also become the preferred source for highest
quality educational material for lifelong learning and professional
development.
Opportunities:
- Provide continuity in members’ careers
through local and technical communities and internet/web services
that support
professional development
to bridge career transitions.
- Become an international leader in continuing education and lifelong
learning.
- Nimbleness
in moving into emerging technology areas: The
rate of change of technology, already blindingly fast,
is accelerating.
We must continue
to improve our ability to identify new technologies
in the IEEE domain, create agile new technology communities,
and establish ourselves as the
place to go for novice-to-expert information
about new areas. Similarly, we must forge partnerships
and collaborations
that reflect the increasingly
interdisciplinary nature of technology solutions
to humanity’s
needs.
Opportunities:
- Increase our
agility in new areas by creating “lightweight” structures
that allow the quick formation of interdisciplinary
communities in emerging technical areas. Take advantage of
the flexibility
of the web to quickly
make visible our activities in new areas.
- Develop new technical
content that focuses on newcomers in a technical area; as we
enter new
areas, focus on both theory
and
applications from
the outset.
- Strive to become a
trusted resource in new technology areas for a wide
audience that includes the media, policy
makers, and
venture
capitalists.
- Deliberate agility
in the continually changing information culture: Publishing is at the heart
of both IEEE’s business
and its service to the profession. We must
be at the forefront in using technology
to enhance access and use
of our publications. Our content and tools
must be relevant to
students, researchers, engineers and professionals
at all stages of their careers,
and, increasingly, to the public. We must
also, with due deliberation, plot a course
that reflects
a deep understanding
of the changing
economics of publishing.
Opportunities:
- Develop our understanding
of how people – especially young people – access,
use, organize, and share information;
use this understanding to develop benefits, products, and services
that put
IEEE content
and services at
the center of how people work.
- Increase
our ability to develop and test
a wide range of new products and
services through “rapid deployment” experiments,
including experiments with new web
commerce and communication capabilities.
Develop
an entrepreneurial culture, including
an appropriate financial culture,
within IEEE
that fosters
innovation in our offerings.
- Global relevance,
local needs: IEEE’s structure gives us
the opportunity to knit together the global nature
of engineering with an understanding
of specific local and regional
needs. IEEE must use this structure to serve both the global
profession
and
the changing needs
of members
throughout
the world.
Opportunities:
- Take advantage of the
global nature of the IEEE to enhance members’ ability
to be effective in the
global engineering profession.
- Recognize
and work to meet specific local and regional needs in
technology development, education, accreditation,
professional
development, information
content and services,
and technology policy.
- A broad view of
whom we serve: Engineering touches the lives of everyone in the world. We
should consider what role IEEE will play in helping society understand the role
of engineering and helping engineers understand society’s
perceptions of new
technologies.
Opportunities:
- Continue
to develop IEEE Spectrum as out flagship publication
that provides current, authoritative coverage of our technologies
and the
impact of our
technologies.
- Expand
our outreach to pre-college students and teachers
as the most effective long-term means of increasing public
understanding
of engineering.
There
are guiding principles
that I believe
are essential to IEEE’s
success in
meeting these
challenges:
- Maintaining a strategic
focus;
- Valuing teamwork,
communication, collaboration, and consensus-building
among the many IEEE stakeholders;
- Promoting financial
models that balance revenue opportunities with member
benefits and ensure the long-term financial health of the IEEE;
- Paying constant
attention to the value of membership, the affordability
of membership, and how the foundations of the value of membership are evolving;
- Recruiting,
retaining, and appreciating volunteers, who are the heart
of IEEE;
- Providing value to the global profession and to society.
The role of the President
of IEEE is to combine the strengths of this outstanding
organization with a vision for how it can meet the challenges of the future.
I will
bring to
the
position of President
a record
of
strong
leadership
skills and a long history of service to
the IEEE.
I will be guided by the
key principles – strategic focus, teamwork and communication, sound
financial models, value of membership, appreciation for volunteers, value
to the profession – in
helping
IEEE
meet
the
challenges
and
realize
the
opportunities
that
the
changing
world
is
presenting
us.
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